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Our Denim
About our Denim
One of the most important pillars for our products is the choice of the correct and most authentic fabric. Especially when it comes to our denim products. The jeans we are making are not only made after vintage patterns but also by using the most authentic denim fabric. For getting the perfect product we have all our denim custom made on vintage shuttle looms. So not only the appearance of our denims is authentic but also the way the fabric is made. Just like during the 1930s and 40s. Only by going this extra mile we are able to offer a finished product that meets our high expectations. Considering quality and style.
Denim Care
The denim we are using is raw indigo dyed and with a selvage edge. This means it is unwashed and deep blue just as it comes out of the looms. Raw selvage denim is stiff, sturdy and rich in structure. Like a raw diamond it needs to be worked on and worn in, in order to develop its full beauty.
There a several approaches in how to wear and care for your denims but generally the jeans should be worn as long as possible before washing them the first time, ideally about 3-6 months. Only by avoiding water and any cleaning detergents the indigo and the starch which is in the fabric will stay and help to develop your very personal pair of jeans. By wearing it every day it will adapt to your body and get your personal wear marks. Over the years it will become like a family member or a dear friend. A character that accompanies you in your life and in your undertakings sharing the good moments as well as the bad moments with you.
If you really feel you need to wash your denims take them to the dry cleaner. In that way it will keep it sturdiness and deep blue color and the shrinkage is kept to a minimum. Alternatively also a good soak in the bath tub with cold water and with the addition of some biological detergent will clean your denims.