Pike Brothers specializes in the production of authentic outdoor and workwear of the early 20th century. Authentic to us means producing garments in exactly the same way as in the original period.

Our garments are more than the sum of fabric, patterns and accessories. They have a story to tell, the story of who they are and where they come from.

We believe that in regard to quality, traditional workmanship has prevailed. Only with carefully selected materials and a great deal of attention to detail are we able to produce garments that meet our very high standards as well as being unique in appearance and superior in comfort and durability.

Where we come from

Pike Brothers was founded by George and Joseph Pike in 1930. Their small but exclusive tailoring shop was located in the Portobello Road, Notting Hill, in the heart of London. Their specialty was custom-made menswear. During the Second World War with a steadily growing number of American soldiers coming to Britain, the Pike Brothers also specialized in the production of uniforms for the U.S. Armed Forces.

They combined the finest fabrics with European craftsmanship and created an unmistakable profile of sturdy American menswear with European influence; a heritage to which we are still committed today.

What we stand for

Set apart from the conventional, we create our superior utility garments in true style – without losing sight of functionality. We like to spend our free time outdoors so we know about the value of functional and high-quality garments. In order to fulfil our high expectations, we work together with exclusive European weavers and tailoring shops where the garments are made by hand, using traditional craftsmanship.

We are dedicated to the tradition: The true Style!

About our denims

One of the most important cornerstones of our products is choosing the correct and most authentic fabric – especially when it comes to our denim products. Our jeans are made from vintage patterns and with the most authentic denim fabric. To get the perfect product, we have all our denim custom-made on vintage shuttle looms.

So not only is the appearance of our denims genuine, but also the way the fabric is made. Just like during the 1930s and 40s. Only by going this extra mile are we able to offer a finished product that meets our high expectations regarding quality and style.

Denim Care

The denim we use is raw indigo dyed and with a selvage edge. This means it is unwashed and deep blue – just as it comes off the loom. Raw selvage denim is stiff, rugged and rich in structure. Like a raw diamond, it needs to be worked on and worn in to develop its full beauty.

There are several approaches of how to wear and care for your denims but generally the jeans should be worn as long as possible before washing them for the first time, ideally about 3-6 months. Only by avoiding water and any cleaning detergents does the indigo and the starch stay in the fabric and help to develop your very personal pair of jeans. By wearing them every day, they will adapt to your body and gain your personal wear marks. Over the years they will become like a family member or a dear friend. A character that accompanies you through life and in your undertakings, sharing the good times as well as the bad with you.

If you really feel you need to clean your denim jeans, take them to the dry cleaner. That means they will keep their sturdiness and deep blue color, and shrinkage is kept to a minimum. Alternatively, a good soak in the bath tub with cold water and some biological detergent will also clean your denims.