Smile! Summer is coming! And with it, our Hawaii Shirts!
For years Hawaii Shirts are a vital part of our collection. To get more insight into the history, just read on…
The history of Hawaii shirts dates back to the early 20th century when Hawaii still wasn`t a US State but run mainly by American industry of all sorts. Immigrants from all over the world came to Hawaii to start a new life on this beautiful island. Japanese workers imported light kimono fabric for making shirts. The fabric was perfect for the hot and humid climate. That is why Hawaii Shirts have initially been printed with artistic Japanese prints.
In the 20s and 30s, the shirts were developed further and used as work shirts. Then, the Hawaiians started to give them their unique look as we know it today by adding local prints in many colors. Finally, in the late 30s, the shirts were established as souvenirs for tourists and, above all, US sailormen. From then, their triumph began.
Mass production of the shirts started in the mid to late 40s and always featured the exact details: short sleeves, one chest pocket, and an open collar. The original shirts were designed in a box fit with a straight hem because they were not meant to be tucked into trousers.
In the 1960s, Hawaii Shirts were widely used and eventually became official government attire in Hawaii. With initiatives such as „Operation Liberation“ and „Aloha Friday“ Hawaii shirts got promoted in all sorts of jobs to be worn as formal attire. Luckily „Aloha Friday“ was not only limited to the island of Hawaii. It quickly spread from California throughout the world and became a synonym for „Casual Friday“ the standing expression. The well-known phrase “Thank god it’s Friday“ we have often said can be traced back to this movement.
History class is over now – we hope you enjoy your authentic Pike Brothers Hawaii Shirt with these little insights even more!
1947 Albert Shirt Short Sleeve Lanai
1937 Roamer Shirt Short sleeve Pulemoku
1937 Roamer Shirt Short sleeve Miyamato
1937 Roamer Shirt Short sleeve Hapuna